Harnessing Nature’s True Colors for Brilliantly Brown Beverages

June 15th, 2024

Synthetic colors have long been used to enhance the visual appeal and properties of various food and beverage products, especially carbonated soft drinks. However, as consumers continue to prioritize health and wellness, manufacturers have an opportunity to reformulate with better-for-you ingredients to meet this demand. In this quick read, we’ll uncover the versatility and appeal of natural brown food coloring for carbonated beverages and explore solutions to align with health-conscious consumers for a cleaner label.

Natural Brown for Carbonated Beverages

Pure Brown Carrot Crystal Coloring used in Cold Carbonated Beverages

Consumer preference for natural ingredients has grown globally, even in categories like carbonated beverages. According to Mintel, 59% of U.S. carbonated soft drinks consumers frequently purchased those made with all-natural ingredients. Additionally, research reveals that 60% of users find a soft drink appealing if it offers functional benefits, indicating heightened interest in better-for-you beverages*.

Harnessing fruits and vegetables as a source of color, like our Pure Brown Carrot, can provide manufacturers solutions that enhance visual appeal with rich, natural color and align with consumer’s desire for healthier beverage options. The product offers superior stability, is highly concentrated and free from any additives, enabling zero calories in use. It also provides manufacturers the advantage of a simple label that uses fruit and vegetable juice for color, making it an ideal choice for formulators looking to tap into this thriving market, add product value, and position their brand as a frontrunner in the better-for-you beverage category.

Let us help you create beverages that not only captivate consumers' attention but also meet their desire for healthier choices. Contact us today to explore the possibilities of incorporating our Pure Brown Carrot into your beverage formulations. Together we can create beverages that embrace natural ingredients, ensuring your brand remains at the forefront of this exciting market.

*Mintel – Carbonated Soft Drinks, US 2023

Pure Purpule Butterfly Pea Crystal Coloring used in cold beverage