California Natural Color Featured in the June Issue of Nutraceuticals World

Just as it has impacted flavors, the clean-label trend has also influenced the color market, according to Cori Satkowski, product development technologist, California Natural Color, Fresno, CA. “Companies are switching from synthetic colors to colors from natural sources because consumers are asking for products with ingredients they understand,” she said. “An example is using either radish or black carrot color in a fruit punch beverage instead of Red 40 to give the product a vibrant red color.”

At California Natural Color, food and beverage colors are selected based on the flavor, type, and market of a product. And for these applications, the company produces liquid and crystal colors that come from nature and help companies meet the demand for clean-label products.

Read more of this article at