Why Natural Colors?

Today’s consumer choices are driven by health and wellness considerations. Consumers ask for products with ingredients they understand and can connect with. This growing demand for clean label can be achieved with our Pure, True, and Real colors. Our customer-specific solutions will help you to develop new products that can meet consumer needs.

Why Are Our Colors Better?

When we say, "Nature's True Colors", we mean exactly that—true colors from nature. We use a variety of fruits and vegetables in our color systems, including red grapes, black carrot, purple sweet potato and other natural sources. What differentiates us from other color companies is our unique crystal colors (U.S. Patents 8,790,717/9,624,354). Using our proprietary technology, we can create unique colors with a five-year shelf life—all without the use of carriers or need for refrigeration. The ease of handling, solubility, color strength, and stability make our crystals the ideal alternative to traditional coloring methods.

Our colors are available in a wide range of color strengths. Through our unique crystallized colors, we also achieve dark and intense colors—significantly darker than unconcentrated fruit juice colors—that allow for a wide range of low sugar, zero-calorie color possibilities. The crystals have superior water dispersibility and flowability and are adaptable to a variety of applications. For your convenience, we also offer all of our colors in both liquid and crystal form.

  • Unique Crystal Form
  • High Color Concentration
  • Carrier Free
  • Enables Zero Calorie Label
  • Superior Color Stability
  • OU Kosher
  • Halal
  • SO2 Free
  • Non-GMO
  • Organic Compliant
  • Enables Clean Label
  • 5 Year Shelf-life
  • Fast Solubility
  • Less Dust Than Spray Dried Colors
  • Offers Supply Chain Savings